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Australian Coastal Lifestyle · UPF 50+

Born From Salt.
Built For It.

Made for the water. Built for the rest.

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🌊   Launching 2026 — Join the Waitlist for Early Access   ·   Free Shipping Australia-Wide Over $150
The Brand

Where the coast
meets craft.

Salty Scales was born from a deep respect for the Australian coastline — its light, its rhythm, its quiet demand for quality. We build shirts for those who live between tides, engineered with UPF 50+ certified fabric that moves with you and protects what matters most. Not just sun protection. A statement about how we choose to live.

92%
Recycled Polyester
50+
UPF Rating Certified
4
Way Stretch
AU
Exclusively Australian
The Range

Two styles.
One standard.

The Coast Shirt — Sand, front view The Coast Shirt — Sand, back view
↔ Drag to rotate
Style 01 — Sand
The Coast Shirt
Long sleeve crew neck · UPF 50+ certified
SaltShield™ fabric · 92% recycled polyester · 140–145gsm
Available M – XXL
From $89 AUD
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The Offshore Hoodie — Ocean, front view The Offshore Hoodie — Ocean, back view
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Style 02 — Ocean
The Offshore Hoodie
Hooded sun shirt · UPF 50+ certified
SaltShield™ fabric · 92% recycled polyester · 140–145gsm
Available M – XXL
From $109 AUD
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Size Guide Coming Soon Full fit guide arriving with our technical pack — M · L · XL · XXL
Why Salty Scales

Built on
three principles.

Performance

SaltShield™ fabric at 140–145gsm — a peached microfibre with 4-way stretch that moves with your body, not against it. Moisture-wicking, quick-dry, engineered for full-day wear from sunrise to sunset. Certified UPF 50+ under AS/NZS 4399.

Sustainability

Every Salty Scales shirt is built with SaltShield™ — 92% recycled polyester yarns recovered from plastic waste and transformed into fine-denier microfibre performance fabric. We give back to the waters that give everything to us.

Coastal Aesthetic

Tonal champagne embroidery, a signature fish scale DTF pattern, woven jacquard neck tape — details that speak quietly but mean everything. Designed to look as good off the water as on it.

50+
UPF Rated
AS/NZS 4399 Certified
Sun Protection

SPF vs UPF:
know the difference.

SPF measures sunscreen protection. UPF measures fabric protection. Our UPF 50+ rating means only 1/50th of UV radiation reaches your skin — far more consistent and reliable than sunscreen alone.

Sunscreen SPF 50
98%
UV blocked — when applied correctly. Wears off, sweats off, needs reapplication.
Salty Scales UPF 50+
98%
UV blocked — all day, every day. No application needed. Built into every stitch.
The Material

Engineered from
the ground up.

SaltShield

SaltShield™ is our proprietary performance fabric — a 92% recycled polyester / 8% elastane fine-denier microfibre engineered specifically for the Australian coastal environment. It's peach-finished for extraordinary softness, moisture-wicking for all-day comfort, and certified UPF 50+ under AS/NZS 4399. The result is a fabric that performs on the water and looks impeccable off it — built from recovered materials, without any compromise.

92%
Recycled Polyester
SaltShield™ starts with recovered plastic — transformed into fine-denier microfibre yarn. Giving waste a second life, without compromising performance.
140–145gsm
Fabric Weight
Light enough to breathe on the water all day. Substantial enough to feel premium off it. SaltShield™ finds the sweet spot between performance and luxury.
4-way
Stretch
SaltShield™ moves in every direction with you — cast, paddle, climb, reach. The fabric never restricts. Engineered with 4-way mechanical stretch built in.
8%
Elastane Blend
A peached microfibre face finish gives SaltShield™ its signature feel — extraordinarily soft against skin, moisture-wicking, and quick-drying through long days on the coast.
Brand Palette

Drawn from the
coast itself.

Bone
#F5F0E8
Deep Ocean
#1B3A4B
Seaspray
#7FBDB8
Driftwood
#C4B49A
The Offshore Hoodie — Salty Scales at the marina

Style 02 — Ocean

Built for where
the water takes you.

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Salty Scales coastal lifestyle — marina
Sunshine Coast, Australia
"We didn't see ourselves in what was out there. So we made it."
Our Story

The coast deserved
something better.

We grew up on the water. And for years, the only option for sun protection out there was a shirt that looked like it belonged on a carnival float — loud prints, clashing colours, nothing that came close to reflecting the quiet beauty of the Australian coast we actually love. So we engineered something different: SaltShield™ — a 92% recycled microfibre that's the softest performance fabric we've ever worn.

So we built our own. A shirt refined enough to wear into a café after an early morning run. Tough enough to handle a full day offshore. Understated enough that you can sink a cold one at the end of a long day as a nipper dad and not look like you've just walked off a boat ramp.

Salty Scales is for the man who takes his time on the water seriously — and his appearance just as much. Simple. Premium. Built for the coast.

  • Born from a rejection of loud, garish fishing apparel
  • Designed for the coast — from deep water to the café strip
  • UPF 50+ certified under Australian standard AS/NZS 4399
  • 92% recycled — because we owe it to the ocean
The Community
"Be the first to share your story."

Salty Scales is built for the people who live between tides. When you wear it — on the water, off the water, anywhere in between — we want to see it. Tag us and be part of the community from the start.

Follow @saltyscalesau
Salty Scales — coastal lifestyle marina
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Early Access

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the water.

Join the waitlist for launch-day access, exclusive founding member pricing, and updates from behind the scenes as we bring Salty Scales to life.

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